Kerala, since the of time has been a land blessed with the bounty of coconuts. And coir, produced from the husks of coconuts, has made it an invaluable treasure of the land. A true product of Kerala, it's magical textures and natural properties are brought to life in the hands of master craftsmen. Finding it a ready market in the farthest corners of the world. in the process, nurturing and nourishing a craftsmanship that evolved over the years. Providing gainful employment to 4 lakh directly and as many as 20 lakh indirectly.    Based in the Coir capital, Alappuzha, coirfed is the apex federation of 600 odd Coir co-operatives. A string of Regional Offices and national network of over 100 showrooms ensures that for the lovers of things natural and beautiful, Coir products are within the reach. And it's Fair Pricing policy has made it even more so.   Coirfed plays a stellar role in finding markets as yet untapped and promoting new business opportunities. A wide range of coir products are exported to the highly quality conscious markets of European Union, the United States and so on.    Coir is not just a natural product. It has some winning advantages too. It is biodegradable, environment friendly and echo proof. It helps to retain the natural warmth of the body; the touch of Coir fibre on the soles of the feet improves blood circulation too. And of course, Coir products lasts very long.